Mayur's Posterous http://agentm.posterous.com Most recent posts at Mayur's Posterous posterous.com Mon, 06 Jun 2011 08:32:00 -0700 iPhones control interactive billboard in Stockholm to win McTreats http://agentm.posterous.com/iphones-control-interactive-billboard-in-stoc http://agentm.posterous.com/iphones-control-interactive-billboard-in-stoc

Ah, Sweden. The land of Akvavit, crayfish parties and billboards that respond to your iPhone.

You heard that right. McDonald's, not exactly a hotbed of Swedish cuisine but a popular place to eat nonetheless, has installed an interactive billboard in Stockholm. Enter a special URL, and you can play pong on the billboard with your iPhone. If you can survive for 30 seconds in the game, you get a digital coupon for some treats at Mickey D's.

 

What's brilliant is that you don't need to download an app to play the game - just enter picknplay.se into a browser, and a web app checks your location to verify that you're near the billboard. You knew there was a good reason to keep Location Services turned on all the time...

Another game on the same billboard has you snap a photo of a McTreat with a phone (not necessarily an iPhone) to get a free goodie at a local McDonald's.

via TUAW

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http://www.behance.net/Gallery/Visualizing-Anger/371697

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